Premium and indulgent goods provider Rich Products has launched a new muffin range for retail and foodservice operators.

The ’freeze to thaw’ range is free from preservatives and additives and has a shelf-life of 12 months, so the range can be varied according to the season. Made with free-range eggs, the muffins are sold frozen and are individually packaged in order to save on wastage, as they can be thawed one at a time rather than in batches. "The whole range gives independent retailers a choice," said Gail Lindsay, marketing manager for Rich’s, who explained the generic range is targeted more at smaller businesses. They come in reduced and full-fat blueberry, Belgian chocolate, iced lemon, toffee caramel, raspberry & white Belgian chocolate, fruit, nut & seed, apple & cinnamon and mixed berry varieties.