Rich Products (Kidderminster, Worcestershire) has expanded its thaw-and-serve range to accommodate growing demand for lines including shortbreads, scones, muffins and cupcakes.

This follows the success of its cookies, which can be stored frozen for nine months and, once thawed, have an extended shelf life of five days.

Simon Richardson, sales and marketing director at Rich Products says: "Retailer convenience and quality of taste have been key to the success of our thaw-and-serve cookie range, which has been well-received by our customers nationwide.

The cookie sector offers huge profit potential for those who are quick to take advantage of the opportunity. Our cookie range provides an opportunity to maximise sales with minimum effort."

Rich Products markets and distributes a range of bakery products to customers nationwide.