Leicestershire-based chilled and ambient foods supplier Samworth Brothers has plans to expand into the food-to-go sector with the launch of its new Deli Bite brand.
The range, which includes sandwiches, wraps, flapjacks, paninis, toasties, filled crusty rolls and pasta salads, is a bid to expand its offering of lunch options for time-poor consumers, said the company.
It will be sold via the Ginsters Van Sales Company, which currently sells Ginsters sandwiches and savouries, as well as Soreen, all part of the Samworth Brothers Group.
Alastair Johns, business development manager for Deli Bite, said: “As a business we already sell branded food to go across the UK, but we have identified an opportunity to unlock growth in fast, tasty and fresh snacks and lunches in a whole new range of retail outlets and cafes across different sectors.
“The lunchtime category is a substantial. Sandwiches are the core of this new range, but we have big ambitions for the Deli Bite brand and will be looking to expand the range in the coming months.”
The Deli Bite food to go range will launch with an RRP starting at £1.99 for sandwiches, £2.99 for the premium range and £0.99 for the flapjacks.
Samworth Brothers is proposing to build a new 10,650sq m food production facility at Mountsorrel in Leicestershire.