BA: In the morning, Upper Crust serves a breakfast menu which includes soft bake rolls. This then changes to its lunchtime offering, which includes pizza baguettes and ’Great British Roast’ baguettes.

MY: We have a range of breakfast baguettes and breakfast butties which are prepared for the early morning trade. Sandwiches, baguettes and paninis sell well during the day and the hot panini range is popular in the early evening. We do provide our stores with a guide on which products suit which particular part of the day.

EL: Caffè Ritazza has a breakfast menu that focuses on savoury items such as English muffins and baguettes, plus pastries. This then switches to ciabattas, mezzalunas, baguettes and pre-packed sandwich range at dinner.

AV: Availability is key when selling sandwiches and savouries. They are purchased throughout the day - not just at lunchtime - so the best selling SKUs must always be on sale.

FP: The same range is available all day, but a lot can be made up fresh to order and items such as hot filled rolls, bacon, egg, sausage are in greater demand early in the day.


=== Industry bread-heads ===

Britta Ashu [BA], brand manager, Upper Crust

Michele Young [MY], retail and brands director, BB’s Coffee and Muffins

Emilie Laroche [EL], brand manager, Caffè Ritazza

Andy Valentine [AV], head of brand marketing, Ginsters

Fiona Phillips [FP], development director, Aulds