Scones with cream and jam have been crowned the UK’s signature treat, according to results of a recent survey by Dawn Foods.
To mark British Food Fortnight (17 September-2 October), Dawn quizzed the general public to find out what was their favourite bakery treat.
Marketing manager Jacqui Passmore explained: “While America has the donut, France the croissant and Spain the churro, we couldn’t decide what treat the UK was known for – so we decided to find out.”
The campaign, ‘Sweet Treat UK’, asked Facebook and Twitter users from across the UK to vote for their favourite from a shortlist of 13, which included the Victoria Sponge, cupcakes and the traditional fruit cake.
Scones with cream and jam picked up 41% of the votes, with the Victoria Sponge coming in second with 27% of the votes. Cupcakes came in third with 9%, while the cream horn received 0%.
Passmore added: “Scones, cream and jam was the perfect winner of the title. We’ve seen sales of our scone mix significantly rise this year and this, coupled with the news last week that commercial sales of scones have risen by 65%, is proof that the UK is rallying round its own signature treat and using it as an affordable indulgence during the current economic climate.”