The importance of seeing that everything is perfect cannot be overestimated. For instance, say you have made 24 Madeira cakes that are not all they should be. The batter may have been cold and, instead of being potential ’trade-getters’, the resultant cakes are a little tough.

Many confectioners pass articles like these into their shops every week, never pausing to consider the homes where that weekend they will exclaim, "Blank’s cakes are not as nice as they were." A suggestion will be made to mothers and wives that they try somewhere else the following week.