The New Covent Garden (London) range comprises a choice of nine 2kg soups, available from selected wholesalers and chilled food distributors.

In addition to traditional favourites such as carrot & coriander and leek & potato, the company provides seasonal varieties including winter vegetable.

New Covent Garden also supports bakeries with a range of point-of-sale material, such as posters and other branded communication materials.

Now the company is planning to go one step further by making its first ever five-litre New Covent Garden branded soup kettle available to bakeries.

The kettle is currently on trial in dozens of outlets with a national motorway service station chain and the initial results, according to New Covent Garden, are “very encouraging”, with significant sales increases reported.