Time is running out to sign up for British Baker’s exclusive webinar on the current trends in bakery retail.
The web event will feature a number of influential and knowledgeable speakers to inspire bakers and help them move their businesses forward in 2015 and beyond. Register here for the event, which will be held at 2pm on Thursday 26 March. It marks the launch of the Bakery Market Report 2015, which is sponsored by Rank Hovis and Unox.
Speakers include Stephen Brown, local sourcing and diversification manager for Scotmid Co-operative Foods, who will discuss the reasons behind the c-store chain’s decision to join up with craft bakery chains in Scotland.
Tracy Faulkner, client director at him! will look at customer drivers when shopping for bakery and Mark McCulloch, chief executive of WE ARE Spectacular, who has previously worked with Pret A Manger, will look at how bakery chains can market themselves via social media.
Patrick McGuigan, lead researcher on the project, will also be on hand for information and questioning.
Martyn Leek, editor of British Baker, said: “The way that bakery products are sold via retail is changing – and the successful partnership by Scotmid shows this. Our latest web event will discuss what is prompting the new strategic partnerships within bakery retail and also discuss what the bakery shopper is looking for along with the important digital realm – where more and more bakers are capitalising on social media to garner extra sales.”
The Bakery Market Report will be launched this Thursday 26 March. To order an early bird copy for £175 click here.
L-R: Mark McCulloch, Patrick McGuigan, Tracy Faulkner, Stephen Brown