With demand for new doughnut flavours, shapes and ideas, Macphie (Glenbervie, Scotland) has launched 5th Avenue Lemon Icing.
The icing contains real lemon juice and requires heating in a microwave or bain-marie before use. Alternatively, a pipeable buttercream filling or topping can be created by beating the icing with cake margarine at a ratio of 50/50. The 5th Avenue range is available in 12.5kg pails.
Alison Daniels, category marketing manager, says: “The key to doughnuts is freshness, variety and added value. Research shows that 80% of bakery items are bought on impulse – consumers buy with their eyes.”