The Fabulous Bakin’ Boys has launched Fruit ’n Oat slices, which it claimed is the first-ever baked snack to contain one portion of fruit. Individually packaged, the 40g bars are available in Strawberry ’n Oat, Blackcurrant ’n Oat and Apple ’n Oat variants. The product comprises two layers: a fruit base containing sultanas, apple and apricots, topped with oats and sprinkled with strawberry, blackberry or apple pieces.

"We wanted to develop a healthy product that mums would seek out for the family’s lunchboxes," said founder Gary Frank. The packs of five slices are available in Asda and Sainsbury’s and launch in Tesco on 16 February.