2010 sponsors:

Sponsored by:

Renshaw supplies a range of high quality food ingredients primarily to the bakery sector comprising craft bakers and major cake manufacturers and also to grocery retailers.

A leading manufacturer of marzipans, ready to roll icings, soft icings, baking chocolate, caramels, mallow and jams.


Chevler is the UK’s leading manufacturer of baking cases and muffin wraps. The company is synonymous with quality and innovation, ensuring that its customers consistently add value to their cupcakes and muffins in order to keep them one step ahead of competitors.

Chevler invented the brimmed muffin cup and tulip muffin wrap, which took the market by storm when they were launched and were instrumental in driving the sale of baked goods in coffee shops.

With over 500 sizes of crimped and special cases in its range, Chevler has a baking case for you.

Chevler was an inaugural sponsor of National Cupcake Week and is pleased to be able to continue supporting the event.


Supported by:

BFP Wholesale is Britain’s only national bakery wholesaler with thousands of customers nationwide. "We’re delighted to sponsor National Cupcake Week and to get involved in one of the bakery world’s newest and most exciting events."

"We all love the chance to treat ourselves to a luscious cupcake and this week will give bakers a great opportunity to add fun, excitement and profit to their shelves. BFP Wholesale will be on hand to supply everything the keen cupcake maker needs, from mixes, flour and sugar to icings, toppings, decorations and cases. We’re looking forward to working with all sizes of bakery business to provide ’all the right ingredients’ to dazzle consumers with their baking skills, creativity and artistic flair."


Food Network UK is the destination for foodies wanting a fresh perspective. The channel (on Sky 262 and 263+1), together with www.foodnetwork.co.uk, explore different and entertaining approaches to food. Food Network UK was awarded "Best Lifestyle Channel" in the Freesat Awards 2010.


High street homewares specialist Robert Dyas is backing National Cupcake Week, with the company reporting a surge in sales of baking products.

It sells 500 cupcake stands per week and sales in its bakeware category are 20% up on last year. Robert Dyas will be featuring the logo throughout its national chain of stores, with activities and promotions planned for the week.