Mrs Crimble’s free-from range has been refreshed to offer a wider range for consumers and to create a more uniform brand identity. Owned by Stiletto Foods, the free-from foods brand now includes light cheese crackers in Rosemary and Onion, Sun-dried Tomato and Pesto and Original Cheese flavours, as well as its more traditional products, such as frozen apple and rhubarb pies. The newest addition to the range is Mrs Crimble’s fresh gluten- and wheat-free bread, available in both seeded and white varieties. The full range comprises cakes, biscuits, corn and rice cakes, baked snacks, bread, pastry and muffin mixes.

Branding consultancy pi global has refreshed the overall visual appearance of the brand to allow for its growth and utilise the freshness and appearance of the products by making them more visible through the packaging.