Subway has taken the number one spot for UK sandwich sales according to a report published by the British Sandwich Association (BSA).
The sandwich chain’s sales accounted for 60% of the total sales in the entire sandwich bar market according to the BSA, with its overall sales almost £70,000 more than its closest rival, Tesco.
“We are delighted to have once again been ranked number one in the British Sandwich Association report,” commented Trevor Haynes, area development manager for the Subway chain. “We are very proud of the strength of the company’s brand, and being recognised as the market leader shows that our customers appreciate our great offering and are returning time and again.”
The report, containing data from Kantar Worldpanel, stated that the sandwich market has maintained strong growth over the past year, and has seen further diversification in the location of sandwich outlets, with schools, hospitals and many other institutions finding sandwiches are a popular and healthy option.
* Subway was ranked the UK’s second-largest bakery retailer in British Baker’s BB75 league table, published in January 2010, with 1,409 outlets, behind Greggs’ 1,419 shops.