Pembrokeshire bakery Tan Y Castell Welshcakes has struck a deal with Arriva Trains to supply its ‘Welshcakes Snack Pack’ on board all the company’s trains across Wales.
The pack containing two Welshcakes has just been launched by the bakery and had been developed to cater for the snacking-on-the-go market.
“Consumers are becoming increasingly busy with work and general lifestyle. We felt there was a gap in the market for such a product, which is easily available and ready to eat,” said Tan Y Castell managing director Paul Mear.
“Arriva Trains is the first to take on board our Snack Pack of Welshcakes and we look forward to working together with them.”
The Welschcakes are made to an original farmhouse recipe and contain no additives or preservatives. The bakery also supplies to wholesalers in ambient and frozen formats.