The Weight Watchers range of muffins, produced under license by from Anthony Alan Foods, (Barnsley, Yorkshire) is good news not only for those looking to lose weight, but all cake-lovers.

“We’ve developed healthy choices without sacrificing any taste,” says Mark Rooza, sales director of Anthony Alan Foods.

The selection includes double chocolate chip, blueberry and lemon and sultana. “Even the most committed cake eater can enjoy muffins without feeling guilty,” adds Mark Rooza .

Available in various pack sizes, the muffins are a good way for bakers to generate extra sales from the healthy eating market.