Tesco has revamped its bakery packaging and displays.
The new look, which is being rolled out to stores from this week, covers packaging and point of sale and in-store fixtures and fittings.
The revamp will more clearly differentiate Tesco’s standard range from its more expensive products. It will not affect Tesco’s Finest range.
Point-of-sale material will communicate the expertise of Tesco’s in-store bakers.