Country Choice (Orpington, Kent) has two varieties of fun size, thaw-and-serve muffins in its Bake & Bite range. These products, available in double chocolate or blueberry flavours, do not require any baking.

The company provides retailers with film-coated Bake & Bite bags, which come with a two-part label. One part contains the product details and date, the other a price promotion of five for 99p. Retailers wanting to sell at a different price can detach the price section. Any customer ordering three cases or more also gets a free Bake & Bite-branded dump bin that can be strategically placed at the front of the store.