Coca Cola is to relaunch its Lilt brand this summer.
The fruity drink is to undergo a brand makeover which will include new packaging and a new advertising and PR campaign to support the launch.
The focus will be on the brand’s ’Totally Tropical Taste’ message and the newly designed drinks will be available from 1 August.
Lilt is currently worth £11.9 million in retail sales, and Lilt Zero is worth £3.5 million, according to data from AC Nielsen.
"The new ’Lilt’ packaging highlights the fun and relaxed brand messages of blue skies, lazy days and the strong fruit intrinsics the brand is renowned for," comments Kenny Chisholm, trade communications manager at Coca-Cola Enterprises.
"We are confident that the campaign will create high consumer awareness and increased on-shelf standout for the brand, which, in turn, will lift retailers’ soft drinks sales and bring further incremental value to the [soft drinks] category as a whole."
Lilt and Lilt Zero MSSP: 330ml cans - £0.68, 500ml PET - £0.92