Baker Sarah Gayton has issued a call to all small artisan bakers to stand up and be counted when the Olympic organisers come to awarding food contracts. She commis-sioned special Olympian Oatie mugs and sent them to David Cameron and Nick Clegg along with her biscuits to remind them of their commitment to a sustainable legacy.

"The Olympic organisers have said they want small, British suppliers," she said. "What the policy-makers are doing and saying are two different things. I want the organisers to put their money where their mouth is. We want little, rural artisan bakers to wake up to the opportunity of supplying the Olympics. Let’s wake up the Olympics to the fresh smell of proper British bread!"

While major contracts are being awarded to large caterers, there will be opportunities for smaller suppliers. She said: "Let’s make this happen logistically it sounds difficult, but we can help drag the rural areas out of recession and provide jobs."

For details visit www.london2012.com/business and click ’Compete for’. Business Link is providing support to small businesses in the process or contact us at bb@william-reed.co.uk if you’d like to get involved.