United Biscuits has relaunched its Penguin Mint biscuit in a new nine-pack format. Following the launch of its Penguin Orange variety in the same format, the stand-alone nine packs have been launched in an attempt to drive further growth in the chocolate biscuit bar sector. Both Penguin Mint and Orange were formerly available in an 18 variety-pack.
Data from AC Nielsen (5/12/2009) revealed the chocolate biscuit bar is the largest category in the sweet biscuits market, worth around £375m and growing at 5% per annum.
Sarah Heynen, sweet biscuits marketing director at UBUK, said: "Adding the Mint 9 pack to the Penguin portfolio was a natural progression, as the flavour has proved hugely popular within the Variety Pack, helping to grow the brand to over £33m."