United Biscuits UK (UBUK) has launched a new range of snack crackers Jacob’s Crack’o’Bites. The snack bags are available in 25g packs and come in Cheese, Sour Cream & Chive and Barbecue flavours.

The crackers are thin and crispy and are baked, not fried. They contain no artificial colours or flavours and are free from MSG and hydrogenated vegetable fats.

The launch will be supported by a £1.5m marketing campaign which starts in September.

UBUK has also redeveloped its Jacob’s Cream Crackers recipe, which now contains 30% less saturated fat. The Jacob’s brand is currently worth £45m.