William Reed Business Media, publisher of British Baker, has postponed its five food shows that were due to be held at the NEC Birmingham from 30 March to 1 April.
“In light of the ongoing Covid-19 health situation, we have taken the difficult decision to postpone the NEC UK Food Shows” stated Andrew Reed, the company’s managing director for exhibitions.
“This decision has not been taken lightly. We have been following government and World Health Organisation advice to continue as planned, however it is now more likely that, under the government’s ‘Delay’ phase, large-scale events will be prohibited before the end of March.”
William Reed Business Media has been working closely with the NEC to secure new dates and, as a result, Food & Drink Expo, Farm Shop & Deli Show and National Convenience Show will now take place at the NEC on 7–9 September 2020.
There is not enough hall space to co-locate Foodex and The Ingredients Show on the same date, so these will move to 12–14 April 2021 to coincide with the 2021 running of the William Reed UK Food Shows.
“All existing bookings, live event content and visitor registrations remain in place and will be transferred automatically to the new dates,” explained Reed. “We will be in touch with you individually over the coming days and weeks to facilitate a smooth transition.
“By acting now, we hope to remove the uncertainty and allow you to plan as effectively as possible while minimising your associated costs. We would like to thank our exhibitors, visitors, speakers, partners and suppliers for their continued support and patience during this challenging time.”