Understanding is all
Knowledge is power was the message from Tesco’s in-store bakery category manager at the autumn British Society of Baking (BSB) conference. Neil Franklin, who probably has more of both these commodities at his fingertips than many others in the baking industry, said suppliers are not employing supermarket sales data enough.
To continue reading, register for free
You are what you read, registration is quick, easy and free. Just click register now and you’ll be finished faster than it takes you to butter a crumpet!
Don’t miss out:
- Unlimited access to content
- Regular newsletters to your inbox
- Save articles to read later on
- A more personalised experience
Already registered? Please log-in here