British Baker magazine visited London to find out whether people really do love bread as part of our #WeLoveBread campaign.
Inspired by Prime Minster David Cameron’s public shunning of bread as he commenced his January diet last month, British Baker wanted to drum up some real-life support for the humble loaf.
The magazine was joined by a host of industry representatives who were unanimous in their wish to wipe out the negaitve image of bread and promote it as part of a healthy diet.
Plently of consumers feel the same way towards the traditionally staple part of our diets and the video below proves it.
#WeLoveBread is supported by companies and associations including the British Society of Baking (BSB), the Federation of Bakers, Craft Bakers Association (CBA) and Scottish Bakers.
Find out how Londoners feel about bread in the video below: