Crisp and snack manufacturer Walkers has brought four of its single-serve snack brands together under a new ’99 Calories or Less’ banner.
The range, which will be relaunched with new pack designs, features the Quavers, Wotsits, Squares and French Fries brands. The packets will feature an on-pack flash, flagging up how many calories they contain.
The four brands are worth £177m between them and are growing at around 9% year-on-year. The snacks will be available in cases of 48. Point-of-sale material is also available.