Crisps and snacks manufacturer Walker’s has redesigned the packaging of its Sensations crisps brand as part of a multi-million-pound campaign to drive the brand’s growth.
New flavours are also being introduced to its sharing range and the brand will feature in new TV advertising and will also have its own dedicated website. The new black packa-ging for the £77m brand aims to increase shelf stand-out.
A number of flavours are available in a 40g format, including Thai Sweet Chilli, Roasted Chicken and Thyme and Oriental Red Curry.
RSP: 54p - 40g bags