Warburtons will start a new TV advertising campaign for its All in One Riddlers filled rolls in the new year.

The plant baker’s advertising campaign will commence in January, said category manager Claire Simpson.

She told British Baker: “We will be on TV throughout 2006, starting with a product-specific All in One Riddlers advertisement in January. It is a new product and a new campaign.”

Full details of the advertising activity and spend are not yet available, she added.

New Warburtons All In One Riddlers are ready-filled bread rolls, available in two varieties: cheese spread and ham-flavoured cheese spread.