Gluten-, wheat- and dairy-free seed wraps from Warburtons’ free-from brand Newburn Bakehouse have been named Product of the Year (POY) 2015 in the Free-From category. 

POY is the largest award to recognise product innovation, as voted for by consumers, with 86% of people claiming they were more likely to buy a product with a POY award. This is the first year the awards have had a Free-From category and Warburtons is promoting it on-pack.

The Newburn Bakehouse brand was launched in 2011 and the seeded wraps include millet seed, linseed and sunflower seed, while being low in saturated fat and high in fibre.

Chris Hook, director of Newburn Bakehouse, said: “We’re absolutely thrilled for our Seeded Wraps to have been recognised by Product of the Year – a particularly prestigious accolade, given that it is chosen by consumers themselves.

“With 10 new products launched in the last year alone, we are constantly looking to innovate in the free-from sector, particularly as the consumption of free-from food becomes more widespread. The award is testament to our ambition to ensure that those with food intolerances or those choosing to eat gluten-, wheat- or dairy-free can enjoy the same great quality and taste that Warburtons families across the UK do.”