Warburtons has extended its 600g loaf range with two new products - Tasty White and Tasty Grains & Seeds.
Tasty White is a soft white loaf, while Tasty Grains and Seeds is a white loaf with a mix of seeds as well as malted wheat flakes, sunflower seeds and brown linseed.
The packaging for the range has been revamped, with the addition of a wheatsheaf image on all packs to create a consistent identity and maximise stand-out on shelf.
Sarah Miskell, category director at Warburtons, said the new products will "provide consumers with the same quality expected from Warburtons, but with a great choice to suit their needs".
The launch will be supported by a marketing campaign, including national television advertising in May, following the launch at the end of April.