Cornwall-based Warrens Bakery has opened Sprinkles, a cupcake café in Penzance, just in time for National Cupcake Week.

The shop, which marks a new direction for the firm, will offer over a dozen varieties of cupcakes, from passionfruit, tiramisu and caramel to chocolate and raspberry.

It has been designed to have a modern but relaxed feel with comfy sofas and high tables. The cafe also has plasma screens, so customers can watch lifestyle television programmes while they eat and drink.

“The craze for cupcake café started in America but in recent years more and more are popping up all over the UK,” commented cafe manager, Andrea Cornish. “They’re particularly popular in London so it’s great to be able to open one here in Penzance.”

The shop will serve speciality Origin coffee as well as a range of other hot drinks.

As well as its retail outlets Warrens also operates a wholesale business. It produces Cornish pasties, cakes and Christmas puddings.