The 10th annual Wales the True Taste Food and Drink Awards will be held in North Wales for the first time, with the categories now open to enter.

Taking place on Thursday 9 October at Venue Cymru in Llandudno, the awards feature a Baked & Confectionery product category, as well as more general classes including: Speciality Foods, Food for Health, Organic, Wales the True Taste Product of the Year and Retailer of the Year.

The accolades aim to honour excellence and innovation in the Welsh food and drink and hospitality sectors. Past winners include Gower Cottage Brownies, Wigmore Bakery, and Bacheldre Watermill. Companies can be awarded a gold, silver or bronze True Taste badge of honour.

To enter visit www.truetaste.tv. The closing date for entries is 15 April 2011.