London chain Wenzel’s has opened a trial kiosk outlet at London’s Baker Street station this week as it explores new routes to market. The 600sq ft outlet, which opened on 14 January, sells a range of food-to-go items and is open from 6am to 9pm, seven days a week.
The 16-shop Wenzel’s chain was expecting to open around six kiosks at stations over the next year, following the deal with Transport for London. Chief executive Peter Wenzel was also looking at airport sites.
Wenzel commented: "One must not be afraid. The recession affects everyone, but you always have to consider new avenues for expansion, looking at trends for the future."
Wenzel’s is also eyeing six new shop openings in 2010.