West Cornwall Pasty Co has launched a commemorative piri-piri pasty to celebrate the return of Portuguese football coach Jose Mourinho to the Premier League.
Created by BabyGRAND, the pasty company’s creative agency, the Special One pasty will be on sale on a first-come first-served basis. It will be available for the start of the football season at Stamford Bridge.
Digital screens and posters around the Chelsea stadium will promote the limited-edition pasty during the club’s first Premier League match against Hull on Saturday.
Shelagh Smale, marketing director for the West Cornwall Pasty Co, said: “We’d like to know what Jose Mourinho thinks of our new recipe.
“It brings together the best of Britain and Portugal - a bit like the special one himself.”
The pasty is one of many new products BabyGRAND will launch with the pasty company, including a Christmas range.
BabyGRAND won the creative account in June this year following a five-way pitch against Torch by Design, The Collaborators, Tait and JHP.