Baking ingredients supplier Zeelandia (Billericay, Essex) has recently launched a new version of its Zedamols Liquid product, which does not contain hydrogenated fats.
Zedamols Liquid is an enzyme-based functional product used to enhance the qualities of baked fermented products, including adding moisture and softness. It is used in conjunction with bread improvers. With growing concerns in the marketplace about hydrogenated fats, Zeelandia is removing them from products; a recent example was the launch of Exakt Ciabatta, a mix concentrate free of any hydrogenated fats.
According to the company, Zeelandia was one of the first in the market to start removing hydrogenated fats from its portfolio of products.
"The removal of hydrogenated fats from our products is a key and important issue for us," says Dominic Ranger, national sales and marketing manager for the company.