Supermarket prices at 23/6/2017. Based on data from BrandView.com

Hovis Soft White Medium Bread 800g

Tesco: £1.00

Asda: £1.00

Sainsbury’s: £1.05

Morrisons: £1.00

Average: £1.01

Kingsmill Great Everyday Soft White Medium 800g

Tesco: £0.90

Asda: £0.90

Sainsbury’s: £0.95

Aldi: £0.75

Average: £0.88

Warburtons White Medium (800g)

Asda: £1.09

Sainsbury’s: £1.05

Morrisons: £1.00

Aldi: £1.00

Average: £1.03

Jam doughnuts (Own-label, five-pack)

Asda: £0.65

Sainsbury’s: £0.65

Average: £0.65

Pain Au Chocolat (Own-label, four-pack)

Asda: £1.13

Sainsbury’s: £1.30

Morrisons: £1.33

Average: £1.22

White Medium Sliced Loaf (Own-label, 800g)

Asda: £0.50

Sainsbury’s: £0.60

Morrisons: £0.48

Aldi: £0.45

Average: £0.51

White Split Tin Loaf (Own-label, 800g)

Asda: £1.20

Sainsbury’s: £1.00

Morrisons : £1.20

Average: £1.10

Data source: Brand View- leading global provider of price, promotion, product content and online product positioning analytics. www.brandview.com

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