Supermarket prices at 21/2/2017. Based on data from BrandView.com

Hovis Soft White Medium Bread 800g

  • Tesco: £1.00
  • Sainsbury’s: £1.05
  • Morrisons: £1.00
  • Average: £1.02

Kingsmill Great Everyday Soft White Medium 800g

  • Tesco: £0.60
  • Asda: £0.75
  • Sainsbury’s: £1.00
  • Aldi: £0.75
  • Average: £0.78

Warburtons White Medium (800g)

  • Tesco: £1.00
  • Asda: £1.00
  • Sainsbury’s: £1.00
  • Morrisons: £1.00
  • Aldi: £1.00
  • Average: £1.00

Jam doughnuts (Own-label, five-pack)

  • Tesco: £0.65
  • Asda: £0.65
  • Sainsbury’s: £0.70
  • Average: £0.67

Pain Au Chocolat (Own-label, four-pack)

  • Tesco: £1.25
  • Asda: £1.25
  • Sainsbury’s: £1.35
  • Morrisons: £1.25
  • Average: £1.28

White Medium Sliced Loaf (Own-label, 800g)

  • Tesco: £0.50
  • Sainsbury’s: £0.50
  • Morrisons: £0.50
  • Aldi: £0.45
  • Average: £0.49

White Split Tin Loaf (Own-label, 800g)

  • Tesco: £1.00
  • Asda: £1.00
  • Sainsbury’s: £1.00
  • Morrisons : £1.20
  • Average: £1.05

Data source: Brand View- leading global provider of price, promotion, product content and online product positioning analytics. www.brandview.com

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