Supermarket prices at 23/4/2017. Based on data from BrandView.com

Hovis Soft White Medium Bread 800g

  • Tesco: £1.00
  • Sainsbury’s: £1.05
  • Morrisons: £1.00
  • Average: £1.02

Kingsmill Great Everyday Soft White Medium 800g

  • Tesco: £0.90
  • Asda: £0.75
  • Sainsbury’s: £0.95
  • Aldi: £0.75
  • Average: £0.84

Warburtons White Medium (800g)

  • Tesco: £1.00
  • Asda: £1.00
  • Sainsbury’s: £1.05
  • Morrisons: £1.00
  • Aldi: £1.00
  • Average: £1.01

Jam doughnuts (Own-label, five-pack)

  • Tesco: £0.65
  • Asda: £0.65
  • Sainsbury’s: £0.65
  • Average: £0.65

Pain Au Chocolat (Own-label, four-pack)

  • Tesco: £1.00
  • Asda: £1.25
  • Sainsbury’s: £1.30
  • Morrisons: £1.33
  • Average: £1.22

White Medium Sliced Loaf (Own-label, 800g)

  • Tesco: £0.50
  • Asda: £0.50
  • Sainsbury’s: £0.60
  • Morrisons: £0.50
  • Aldi: £0.45
  • Average: £0.52

White Split Tin Loaf (Own-label, 800g)

  • Tesco: £1.00
  • Asda: £1.00
  • Sainsbury’s: £1.00
  • Morrisons : £1.20
  • Average: £1.05

Data source: Brand View- leading global provider of price, promotion, product content and online product positioning analytics. www.brandview.com

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