Bakers are encouraged to sign up to take part in Craft Bakers’ Week to maximise the support available.

Almost 100 bakeries have registered for this year’s campaign, which takes place from 29 September to 5 October, and will all receive free POS material including bunting and window posters.

TV baking stars The Fabulous Baker Brothers Tom and Henry Herbert will return for 2014 and support the campaign on social media and through media interviews, as well as sharing their recipes.

Keith Houliston, sales director (craft sector) at British Bakels and chair of Craft Bakers’ Week 2014, said: “We are delighted with the interest so far and excited by hearing what bakers already have planned for the week. The earlier that you sign up, the more time you will have to plan your activities and promotions, and to highlight these to local media and customers. You’ll also feature on the Craft Bakers’ Week website for longer and benefit from the additional exposure that brings.”

Register at for a small fee, which will be donated to chosen charity Make-a-Wish Foundation UK, which works for children with life-threatening illnesses.