French bakery and patisserie chain Paul has appointed Kathryn Pretzel-Shiels as marketing director of its UK and US operations. 

Family-owned Paul, which opened its first London shop in 2000, now has outlets across the capital.

Pretzel-Shiels “has 30 years’ experience in creating and growing commercially powerful B2B and B2C customer relationships through precisely delivered marketing strategies, following many successful leadership roles at American Express”, according to the company.

Jean-Michel Orieux, CEO of Paul UK, said: “We are delighted to have Kathryn on board. Her extensive experience in the UK, EMEA and US markets is invaluable to the development of our brand.”