With the launch of Apple Pay in the UK, bakery and café companies are refreshing payment options.

Subway, Pret A Manger, Starbucks and Le Pain Quotidien have introduced the payment method, which allows users to pay for goods and services via their smart devices.

Le Pain Quotidien is the only predominantly bakery-focused business to utilise the Apple Pay so far.

According to Kantar WorldPanel, there are currently 2.9 million Apple Pay compatible devices in use in the UK.

Meanwhile, Greggs has released a new refreshed Rewards app, which means customers can pay with contactless technology too via Spire Payments and Eagle Eye.  

The move means Android users can tap their phones against a card terminal to pay for Greggs goods.

It is not yet clear if the baker will also introduce Apple Pay.

Malcolm Copland, Greggs commercial director, said: “NFC [Near Field Communication] enables us to offer our customers a simple yet superior journey they won’t find anywhere else, and delivers on our core strategy of ensuring our customers are always getting the best service possible. Working with Eagle Eye and Spire Payments has helped us deliver advanced technology straight to our customers and we’re looking forward to seeing how they embrace the innovation.”

This comes after research by the Payments Council found that more than 25% of consumers said they were more likely to shop somewhere that offers a greater range of, or more innovative, payments methods, while 22% also said they would adopt contactless payment within the next year.

The report by the council said: “The clear message is ‘this is not the time to be treading water’, yet our survey suggests that many UK businesses are doing just that. Shoppers appear to have a greater appetite for innovation than retailers and are noticing the disconnect.”