The Bakery Market Report, which features the BB75 breakdown of the largest bakery retailers, is on sale now.

British Baker took part in its first live web broadcast yesterday to discuss highlights of the report in a discussion that featured Mike Holling, executive director of the Craft Bakers’ Association, Chris Brockman from Mintel and David Smart, managing director of Greenhalgh’s.

However, our webinar only touched the highlights and for further information on how to acquire this must-have read for the UK’s bakery sector please see here:


The Bakery Market Report features analysis on the top 75 retailers that include baked goods as their primary food offer and reports on the major coffee retailers such as Pret and Starbucks. It also breaks down the 75 by sector, with particular focus on the growing regional craft players.

The Report features British Baker’s first Bakery Business Survey – a gauge to confidence in the sector across the UK. And it looks at innovative product moves and differing routes-to-market being taken by the larger bakery chains.

Martyn Leek, editor of British Baker, said: “The Bakery Market Report is a substantial piece of research on the sector and is a must-have read for anyone in bakery. The BB75 tracker throws up some interesting results this year – with some changes and innovation – affecting the rankings.”

The Bakery Market Report costs £250.