Gluten-free family bakery Bells of Lazonby has secured an export deal with Australian business Bakery Depot to send its We Love Cake brand Down Under.
The family-run bakery will send 200,000 mince pies and 100,000 Iced Fruit Cake Slices for Australian customers to enjoy for the first time this year. The products will be sold from September onwards and will be available across 700 Woolworth stores.
Bakery Depot specialise in the importation and distribution of bakery products across Australia.
Michael Bell, marketing director for Bells of Lazonby, said that the company is delighted to be partnering Bakery Depot.
“They are assisting us in continuing the successes of our We Love Cake brand overseas,” Bell said. “We plan to visit Australia in the run up to Christmas to see our products on shelf and also discuss further opportunities.”
The appetite for British cakes is increasing in Australia as Premier Foods recently launched its Cadbury cake range into its market.
Bells said that they are planning to extend its range in 2018 to export more all-year round gluten-free products to the nation.