SA Brain & Co, parent company of Coffee#1, has announced a 30% rise in sales compared to last year for the coffee shop. 

Coffee#1, which contributes to around 10% of total group sales for the company, expanded by nine outlets this year, with plans to open its 50th in Fareham next month.

SA Brain chief executive, Scott Waddington, said: “When we bought the business, our first target was to get to a milestone of 50, which we will achieve in April.

“We have already mapped out a target of cities and towns where we want to be over the next five years, which will take us to 100 outlets.”

Waddington said the new outlets would open in places where it already exists, as well as new market town locations. However, it would not move towards the Thames Valley.

The Cardiff-based firm will employ 380 people in the Coffee#1 outlets when it opens its 50th store.