Franchise operator Doughnut Time Germany has acquired the UK rights for the brand, paving the way for its reintroduction next year with an expanded dessert concept.
The 15 existing sites located across the south of England, currently run by Doughnut Time UK founder Tom Anderson, are to be rebranded under a yet-to-be-revealed new identity.
Since bringing the Australian brand to the UK in 2019, Anderson’s leadership is said to have been instrumental in driving over £45m in direct-to-consumer sales and building a loyal following of more than 367k Instagram followers. Investments supporting its growth included opening a dedicated gluten-free unit in 2021.
Damian Griffiths, the CEO of Doughnut Time Germany which launched two franchise stores and a production site in Berlin last year, has now spearheaded a syndicate behind the UK brand acquisition. The ‘landmark move’ is to take effect at midnight on 31 December 2024, with all intellectual property including the UK brand’s distinctive identity and digital assets remaining under Doughnut Time’s ownership. This helps in securing its future growth and legacy in the UK, it noted.
“Tom and his team have done an extraordinary job in establishing a retail and e-commerce doughnut powerhouse in the UK,” commented Griffiths. “Their efforts have paved the way for the next chapter of Doughnut Time, and we wish them every success with their new direction.”
Looking ahead, the doughnut specialist is actively seeking new partners in the UK to help drive its 2025 relaunch. The brand’s next chapter will focus on innovative dessert menu that combine gourmet coffee, in-store production, and a premium gifting experience, it revealed.
“Over the past 18 months, we’ve refined a next-generation dessert concept in Berlin, blending indulgent treats, exceptional coffee, and an experiential retail environment,” added Griffiths. “We’re excited to bring this to the UK and work with new partners to create something truly special for dessert lovers.”
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