Country Choice has unveiled a new Bake at Home concept, to cater for consumers who are not eating on the go.
Retailers can stock a range of the bakery supplier’s frozen bread, sweet pastries and savouries, which consumers can then bake at home.
The concept also allows retailers to display the products pre-packed as multi-buys, or unwrapped for customers to help themselves.
The core range available features: a white demi baguette, white round crusty roll, a 4-inch sausage roll, a 4-inch cheese & onion roll, an all-butter croissant and a pain au chocolat. While additional options include: a maple pecan plait, pain au raisin, cheese twist, harvest grain demi baguette, brown round crusty roll and a white sandwich baguette.