Pryces the Bakers has launched a new website - - where customers can order a selection of goods including muffins, cookies and gift hampers.

The Manchester-based independent craft bakery said it will also be offering a Bake-It-Yourself range, as well as a wide selection of cake decorations and accessories, on the back of the rise in home-baking.

Martyn Price, company director, said: “Pryces the Bakers’ expansion into the e-commerce marketplace was driven by a desire to keep up with consumers, who are doing their shopping online now more than ever before.”

Joanne Price, co-director, added: “We believe that we are one of the first traditional independent bakers to offer such a wide range of goods online , and at Pryces we think that consumer appetite for online shopping will continue to grow and we hope that some of that shopping will be done on our website.”

It has timed its launch to coincide with Father’s Day, and will be offering a special cupcakes and gift hampers at a special introductory price.