Ditty’s Bakery will see its products listed in US gourmet and speciality food retailer Dean & DeLuca.
Based in Northern Ireland, the bakery, headed up by Robert Ditty, crowned 2011 Baker of the Year at the Baking Industry Awards, will be supplying three products for the store’s summer catalogue: Irish Traditional Oatcake, Celery and Pepper Oatcake, and Oatmeal Biscuit.
Said Ditty: “Winning a listing from Dean & DeLuca is an important first step for us with this influential retailer. We will be endeavouring to build on this by developing our relationship with the business with a view to building sales and gaining listings for further products.
“The awards that we’ve won recently and the support that we’ve enjoyed from organisers of major events, such as last year’s gala banquet in Dublin for the Queen’s successful visit to the Republic, have helped to raise the profile of our product portfolio as featuring high-quality, wholesome and tasty breads, sweets and savouries.”
He added that the US deal was very encouraging for its strategy to grow business outside of Northern Ireland.
The company, established in 1963, employs around 70 people at its baking and retailing operations in Castledawson and Magherafelt, both in Co Derry.