Supermarket chain Waitrose is to follow the success of its Christmas products to launch its first Heston Blumenthal Easter egg.
The first Heston from Waitrose Easter egg is made with 65% dark chocolate, has been sprayed with chocolate, and contains six mandarin ganache chocolate eggs on vanilla-flavoured shredded edible paper.
Costing £20, availability of the egg is limited with only 8,000 being made.
Chris Moore, buyer at Waitrose, said: “Premium Easter eggs are rising in popularity, so it was definitely the time to introduce a Heston from Waitrose egg. We’ve been working with Heston for over a year to create an egg that will really stand out from the crowd. There’s nothing else quite like it!”
According to the supermarket, premium Easter eggs sales increased almost 13% last year, compared to the same period in 2012.
Acacia honey
Other items available in the Easter range include a pack of two acacia honey and ginger hot cross buns (RRP £1.65).
The buns have been placed eighth on The Independent’s ‘Top 10 hot cross buns’ list for 2014. The top spot was taken by Aldi’s Specially Selected Luxury Hot Cross Buns costing 99p for 4, followed by Yorkshire business Bettys Large Hot Cross Bun at £5.50.
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