Fletchers Group of Bakeries has relaunched its foodservice brand Kara with a revamped website.

The new site is designed to bring the brand, which produces lines including burger buns, muffins, speciality breads and doughballs, in line with the look of the Group’s corporate site.

It features serving suggestions, ‘foodie’ style photography, news and updates, said the firm.

Chris Haddy, commercial controller, Kara Foodservice said: “Our new website communicates Kara’s values following a rebrand last year which helps establish our point of difference in the foodservice market.

He said the site - www.karafs.co.uk - promoted new product ranges, including its most recent ‘Delicious Range’, as well as the benefits of using frozen bakery products in the foodservice industry.