Ginsters has signed a deal to sponsor the new Football League highlights show, Football League Tonight, on Channel 5. 

The deal will give Ginsters TV presence throughout the year and the company believes the brand association is a good fit for its football-loving customers.

The 90-minute programme will feature six 10-second ads highlighting Ginsters’ savoury lines including its large sausage roll, peppered steak slice and original Cornish pasty.

The programme airs at 9pm each Saturday night and is repeated at 11.40pm on Spike and at 7am on Sunday mornings on Channel 5.

Linda Evans, sales and marketing director said: “We are delighted to be sponsoring the Football League Highlight Show and supporting the enjoyment of fans up and down the country who love to watch their local clubs week in and week out.

“It’s a great fit for the Ginsters brand, which is about celebrating everyday heroes, and a fantastic opportunity for us to highlight the enjoyment eating our products can bring while watching your favourite sport.”